Far Beyond Ordinary

At Yonex, curiosity drives us, and excellence fuels our every move. Founded in 1946 with a vision to bring joy to the world through sport, our legacy is rooted in innovation.

Our engineers, designers, and artisans craft world-class sporting equipment that redefines performance and design, always staying true to our mission: to unite the world and deepen the connection between people and the game.

We strive to inspire athletes of all levels, from professionals to recreational players, by remaining authentic and approachable in everything we do. Whether refining racquet technology, enhancing footwear, or pioneering new performance solutions, we push the boundaries of possibility.

With a perfect blend of master craftsmanship and cutting-edge technology, we create products that empower, transform the game, and drive sport forward for generations to come.
Far beyond ordinary.

Our Purpose

TO CRAFT A BETTER FUTURE WITH UNIQUE INNOVATIONS.

Our Mission

BRING THE WORLD TOGETHER BY DEEPENING PEOPLE'S CONNECTION TO SPORT AND TO EACH OTHER.

MESSAGE FROM THE PRESIDENT

At Yonex, we are driven by curiosity, always reaching for the sky while staying deeply connected to our values, customers, and roots. This duality is embodied in our logo, which symbolizes the boundless blue sky and the green grass that keeps us grounded, and gives us our edge, driving us to transform endless possibilities into realities and challenges into opportunities. As we push forward on our journey, we aim to go far beyond the ordinary, realizing our mission of bringing the world together by deepening people's connection to sport and to each other to fulfill our higher purpose of crafting a better future with unique innovations.

Message from Alyssa Yoneyama, President